As a handcrafted jewelry creator I create custom design masterpieces and one of a kind jewelry pieces that I sell to my small customer base and at craft shows. I have found that the right display means everything when it comes to enticing shoppers.
A great way to increase sales is to have a necklace holder that is eye catching; this will draw your potential customers to your pieces. Everyone likes to look at pretty things that are aesthetically pleasing and your necklace holder should be as unique as the necklace it is showing off.
Let’s face it; if it doesn’t look it won’t get a second glance. One way to do this is to go with a different theme for each necklace and necklace holder. Using holidays and special occasions to your advantage can make all difference in sales. For example, the spring is a great time to use a wedding theme.
A necklace holder in a wedding theme may be decorated using pearls, complementing a bride’s necklace that features pearls. When brides are shopping for their perfect wedding ensemble a one of a kind necklace is the tip of the iceberg because most brides want things that no other bride has.
A high school prom is another special occasion where a themed necklace holder could be the difference in making a sale. Every girl wants to feel like a princess on prom night and she will take great pains in her prom attire, right down to the smallest detail.
A necklace holder that is adorned in Austrian crystals that are featured in many of the prom fashions, from dresses to jewelry will lure in girls looking that for that right piece. Austrian crystals come in wide array of colors so one way to really draw in the customer is to use a contrasting or complementary color on the necklace holder.
Another theme idea for the necklace holder is the style of necklace you are displaying, such as an antique silver and marcasite necklace would be eye catching on a black or white necklace holder because both black and white are contrast colors to the silver. A necklace holder decorated with an animal print would nicely display a chunky necklace created in brown and gold tones or wooden beads.
Alluring jewelry creations need to be shown prominently; this can be accomplished by raising the section of your table that your necklace holders will be placed. By using a sturdy wooden box under your table cloth it will bring them closer to eye level. Necklace holders that are created for holding a necklace and another matching piece such as a bracelet or earrings are a great tool because if the shopper sees the two pieces together you have a better chance of selling them together. To accentuate the high quality of the components used in handcrafted pieces, the necklace holder should possess the same quality for appealing displays.
